Saturday, January 12, 2008

Branded/Brand Utility reading

PSFK interviews some bright people on the topic:
Johnny Vulkan of Anomaly
Nik Roope of Poke
Benjamin Palmer of The Barbarian Group

And check out the conversation on the blogosphere:
Artificial Simplicity
Chaos Scenario
Big Picture Advertising


neilperkin said...

Thanks Erin. Been thinking a lot about this stuff recently and there's some good new pieces here that I hadn't seen :o)

erin said...

Neil > glad I could help!

It's a great topic, one I've felt strongly about ever since I wanted to be a planner. The industry has just given it a context and name now. I'm excited to see it take shape with brands and companies who want to differentiate themselves. :)

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