Tuesday, February 5, 2008

Trends Schmends 2: The Real Deal

The real deal with trend spotting:

"...companies don’t know how to use trend data to create organizational change.

We need to find a way together to create and share a tool for organizational change that is strategic in process, transparent in delivery yet flexible enough to be inspired by trends data every single day."

Piers has dropped the bomb and his transparency should be applauded. Things are going to change. I can feel it.

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