Tuesday, July 13, 2010

Skills of the Rockstar Planner

Those of you who are looking into planning probably know that one of the most widely known resources for information about the discipline is from PSFK. (If you didn't know, please take the time to add it to your list of bookmarks and/or RSS feeds to read.) In addition to being a top-notch trends research firm, they produce valuable and relevant content available online to those of us not only in advertising and marketing, but across many other industries as well.


Recently, PSFK, in conjunction with strategic planner recruiting firm Alpert Search, created a series of short videos that outline the basic skills necessary to be a successful planner or strategist. By conducting interviews with some of the top minds in the planning world, PSFK has come up with an insightful guide for all aspiring planners to what a good planner does and how they work. Click on the graphic above to view the entire series.

I cannot recommend this series enough. Tons of great information bundled in a nice, tiny package. What more could you ask for?

~ Mike M.

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