tag:blogger.com,1999:blog-6911630260556685627.post6758591773900312383..comments2023-10-03T10:32:50.380-05:00Comments on junior planner i am: the 4 S's of viralerinhttp://www.blogger.com/profile/09136871869806357194noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-6911630260556685627.post-53155405903070533932009-10-08T09:06:14.927-05:002009-10-08T09:06:14.927-05:00A viral is not a thing, it is what the thing does....A viral is not a thing, it is what the thing does.<br /><br />A pet hate of mine...!Rob Mortimer (aka Famous Rob)https://www.blogger.com/profile/10070962082242558718noreply@blogger.comtag:blogger.com,1999:blog-6911630260556685627.post-87555374022157942952009-08-26T21:32:18.579-05:002009-08-26T21:32:18.579-05:00I think we should chat more about this. I've g...I think we should chat more about this. I've grown reluctant to use the word viral in general because it implies that 1) it's something that spreads by forcing itself upon others and 2) that it's something you do, not something that happens.<br /><br />Or put better, I'd always lean towards not doing a viral or whatever, but making something good that we'll make use of in other places, too. If it happens to go viral, great, if it doesn't - well - at least we never forecasted those impressions.<br /><br />Plus, most of the "virals" out there, like the RayBan stuff, reduce the brand to such a low level that it's of dubious effect. <br /><br />Of course, then I saw this from WK today, and love it...so what do I know...<br /><br />http://www.mediabistro.com/agencyspy/wieden_kennedy/wks_mysimsracing_ad_utilizes_farting_foley_artist_129492.asp?c=rssPaul McEnanyhttp://heehawmarketing.typepad.comnoreply@blogger.comtag:blogger.com,1999:blog-6911630260556685627.post-29101303811986033022009-08-25T11:27:25.308-05:002009-08-25T11:27:25.308-05:00social equity, sharable, simple, supportedsocial equity, sharable, simple, supportederinhttps://www.blogger.com/profile/09136871869806357194noreply@blogger.comtag:blogger.com,1999:blog-6911630260556685627.post-71331537690175259842009-08-25T10:57:09.921-05:002009-08-25T10:57:09.921-05:00Good fodder. Am I missing the 4th S?Good fodder. Am I missing the 4th S?Denisenoreply@blogger.com