tag:blogger.com,1999:blog-6911630260556685627.post6961997498567985073..comments2023-10-03T10:32:50.380-05:00Comments on junior planner i am: what are Bill & Jerry doing for Vista?erinhttp://www.blogger.com/profile/09136871869806357194noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-6911630260556685627.post-53002250401578710612008-09-17T18:48:00.000-05:002008-09-17T18:48:00.000-05:00are these spots on the TV? or do they just live o...are these spots on the TV? or do they just live online right now? i haven't seen 'em on tv yet. methinks MS is warming up the PC-users, getting them to smile and laugh w/them, and then doing some big reveal on traditional media. my pc-tech buddies found these humorous, even more than than the latest batch of Apple vs PC-guy spots.Nguyen Duonghttps://www.blogger.com/profile/00351363758938261238noreply@blogger.comtag:blogger.com,1999:blog-6911630260556685627.post-16523803133774891902008-09-15T12:56:00.000-05:002008-09-15T12:56:00.000-05:00Had another discussion this morning with a strateg...Had another discussion this morning with a strategist here: we're thinking CP+B totally played with the fact that America thinks MS stands for....? The briefing probably went something like this: we know people will be expecting something big; we want the reaction to be 'what the f**k?'; personality should be harmless and blah. Because we all expect so much from the campaign, CP+B's strategy was to say "no, we're not going to give it to you" and this contradiction will in fact get us to talk more than an Apple-like campaign would. if you're competition is on one end of the spectrum, you've got to go to the other side. pretty interesting...is this just my strategic brain backwriting what i wish was discussed in the CP+B boardroom OR is this in fact, what happened?erinhttps://www.blogger.com/profile/09136871869806357194noreply@blogger.comtag:blogger.com,1999:blog-6911630260556685627.post-29706582909523919042008-09-15T10:03:00.000-05:002008-09-15T10:03:00.000-05:00I've been thinking about it in terms of the "insid...I've been thinking about it in terms of the "inside club" goal also. I mean, sure people talking about MS is worthy and all, but I'm pretty sure CP+B has long ago figured out that on a strategic/branding level MS needs a lot more. Apple users absolutely feel like they're part of a club, so I've basically been wondering: what would that Windows club look like? Is it that group that gets the go-nowhere, how-is-this-relevant? dialogue that's getting all the negative hype we've been hearing? What your boyfriend said could seem to point somewhere in that direction. Any thoughts?Anonymousnoreply@blogger.com