Be brave

Scott had the privilege to judge planning entries for the Jay Chiat awards a few weeks back. He had this to say:

Good planning needed to help create and inform the development of ideas beyond the basic creative idea, identifying details that create and guide executional possibilities.

But, he said that few if any entries really achieved this planning objective.

The core of an original idea either failed to develop beyond the strategy or ended up in a conventional execution.

I love this. It inspires me to be more courageous in meetings where brand management argues against an idea because it's unconventional and "not what the client asked for."

I think his definition of good planning is what the new generation of planners seeks to achieve but we're running into a system that doesn't like to be shaken. I'd like to think that my courageousness could inspire a client to risk and be different, to standout, but...the ideas we can come up with beyond basic creativity, I find, need to be shelved for a later day or another client.

Can brave wait?

Modernista's new website

"You are viewing Modernista! through the eyes of the web" is how the agency has positioned its new digital self. Pretty cool.

From an Adage article on the change:

"The thing about the web these days is there's all these great tools out there, you're just not going to be able to come up with a better way to share photos than Flickr or a better way to build community than Facebook," so it's wise to tap into what's already out there rather than build from scratch, said David-Michel Davies, executive director of the Webby Awards, which each year honors excellence on the Internet.

And Gareth's post about it received good feedback as well. "Ballsy" is the word on everyone's lips. It takes some, in addition to a push-the-envelope spirit and some planning thinking. It's perfect for this day in which Google is the #1 brand without advertising and Wired touts "free" is the new bling.

Modernista! has given the control to the user (awesome) and is using elements already in existence in a new way (fabulous). To quote their Facebook page: "Modernista! is making the web a little cuter." :)

quote at Anomaly

The reasonable man adapts himself to the world: the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.

GEORGE BERNARD SHAW, Maxims for Revolutionists

quote from Anomaly's wall. see you Monday ~