Trendspotting 2011

Marian Salzman of Euro RSCG PR just posted her annual trends report for next year. In 11 trends and 52 pages, she offers a thorough examination on everything from current societal gender roles to public "mycasting". Definite food for thought if you're an avid trendwatcher.

Enjoy!

~ alicia

MYT 36 - Economy of Meaning

Our topic 2 weeks ago started out as “happiness,” and as we do each week, interns found a number of articles relative to campaigns talking about the emotional appeal of happiness in 2009. What turned up was an article that mentioned the evolution from the experience economy to an economy of meaning – a very interesting idea! So we’re writing about it this week in MYT 36.

It’s interesting to note that the two examples we mention this week are from the auto industry. Looking to revive the category, brands such as Ford, Mini, and Toyota (see the Prius’ page on Facebook for their “Random Acts) are focusing in the positive, the good, and the optimistic.

Also, for further support, is a research paper from the 4A’s published earlier this month on the subject of emotional vs. rational in advertising

As always, have a creative week!