At the agency, we have had an influx of The Atlantic, tons of them are lying around, (mostly in boxes on 11, FYI). I picked one up this morning for the article titles "Why I Blog" by Andrew Sullivan.
For anybody curious about the benefits of blogging or even what a blog is, you should definitely pick up a magazine and read the article. For the quick-tip minded, here are the excerpts I most enjoyed:
- Blogging enables writers to express themselves in ways that have never been seen or understood before. It is to writing what extreme sports are to athletics: more free-form, more accident-prone, less formal, more alive. It is, in many ways, writing out loud.
- The simple experience of being able to directly broadcast my own words to readers was an exhilarating literary liberation.
- The key to understanding a blog is to realize that it's a broadcast, not a publication. It if stops moving, it dies.
- The blogger is a node among other nodes, connected but unfinished without the links and the comments and the trackbacks that make the blogosphere, at its best, a conversation, rather than a production.
- A blogger is like a host at a dinner party. He can provoke discussion or take a position, even passionately, but he also must create an atmosphere in which others want to participate.
- People have a voice for radio and a face for television. For blogging, they have a sensibility.
You can find this post and others at the Culture Snack.