Wednesday, September 2, 2009

a letter from Starbucks

Hi, We're making a change. Using simpler recipes and taking out artificial ingredients. So your food not only tastes better, it is better. It's a start. But we think it's a good one. Hope you do too. Enjoy.

Your Friends at Starbucks

PS. More to come.

I don't always enjoy lots of copy on my product packaging, but Starbucks has done a nice job handling theirs over the years. And this "letter" of new development is no exception. I think this will do good things for them in the wake of McDonald's offering premium coffees. If Mickey D's ever wrote a letter like this on their packaging, you'll bet they'd earn more media than Monster and Threadless combined.