I subscribed some time ago to The Hartman Group's newsletter. The following is their intro to a new publication to follow the trend in sustainability:
- In 1969, the cultural icon, Kermit the frog sang, “It’s not easy being green.” Now almost 40 years later those words still ring true for most corporations interested in or involved in sustainable issues.
- 20% of Americans experience so-called green guilt.
- A Catholic priest in England is reportedly taking green confessions at environmental festivals. (potential sponsorship idea here anyone?)
- Danny Seo, an environmental lifestyle expert, sees a lot of eco-inspired guilt. "The No. 1 thing I get from everyone is I'm sorry, I have an SUV, but I have children." He notes that guilting someone can easily backfire.
- Environmentalists have a bit of a reputation for being sanctimonious.
- Thank you. By turning down the dimmer all the way, you've [closed the gap and] taken the first step in protecting the environment. We know you might think you are not doing enough, but know that small things like this support a healthier Earth. So keep doing the little things. The world appreciates your contribution.
The USA article provided some web resources for more info: