engaging brands

"The annual Brand Keys Customer Loyalty Engagement Winners are those brands best able to engage consumers and create loyal customers."

The 2007 Winners are:

• Pepsi (over Coke), this was quoted as a "major upset"
• Diet Pepsi (beat out Diet Coke): diet soda category
  
• JetBlue: favorite airline, #2 - Southwest
  
• New Balance: favorite athletic shoe, #2 - Adidas, #3 - Sketchers (donde esta Nike?)
  
• Toyota, BMW and Mercedes: top 3 automotive brands
• Coors Light: favorite light beer, #2 - Miller Lite, #3 - Bud Light
• Coors: favorite heavy beer, #2 - Sam Adams (really?), #3 - MGD
• Aquafina: favorite bottled water, #2 - Fiji
• Dunkin Donuts beat out Starbucks for coffee & donuts category
• Discover Card: favorite credit card, #2 - Capital One, #3 - Visa
• NFL: favorite major league sport, #2 - NBA, #3 - MLB
• Domino's, Papa John's, Pizza Hut: top 3 pizza brands
• Subway: favorite quick-serve restaurant, #2 - McDonalds, #3 - Quizno's
• Target: favorite retail store, #2 - Costco, #3 - Walmart
  
• Verizon: favorite wireless phone service, #2 - T-Mobile, #3 - Sprint