Thursday, May 10, 2007

simple idea, simple brief

This was a time of brilliance and humor that came out of a very late night brainstorming for our huge client: OfficeMax at Miami Ad School. you've gotta have some fun with it...

Strategy: OfficeMax loves ink!

Creative idea: LOVE
Audience: Office Hippies
What they currently think: office supplies suck
What we want them to think: I can love office supplies.
Insight: Everybody Loves somebody Some time
Single-minded thought: Office Supplies = Love
Tone: Peace, Love
Tactics: Teddybears, heart candies, red office supplies, roses, a
grain of rice with OfficeMax's name on it in a heart-shaped capsule on
a necklace, distribute at stores.

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