smart design

In an article titled Design for the unwealthiest 90%, so named because of an exhibit opening up at the Cooper-Hewitt in NYC, Alice Rawsthorn asks "Why are designers so focussed on designing for the wealthiest 10 percent? ...because that's where the money is. dar!

• "It's a call to action," Cynthia Smith, the show's curator, explained. "There's a big interest among design students and design professionals in finding socially responsible design solutions to the underpinnings of poverty.
• "I was stunned by how simple, simple solutions could have a direct impact on people's lives," said Smith.

here are some category names of design movements happening worldwide:

• humanitarian design
• socially responsible design - pioneer touted as Victor Papanek
  
• sustainable design

spread the word: sustainable is here to stay. be smart about it.