Wednesday, December 26, 2007


Some 'nuggets' from December 2007:
  • Virtual caroling spread seasonal cheer with more than 300 YouTube videos while the U.S.'s general interest in caroling declined 16% (between 1996 & 2005)
  • 'Excessive drinking' is the third-leading preventable cause of death (after smoking and the combination of poor diet and inactivity)
  • TV advertising is getting smarter with 'hybrid' spots reports AdAge; channel surfers will find themselves well into designated commercial time before they know it
  • and while the writers' strike continues to change prime time TV, a spokesperson from the Writer's Guild says there are ample opportunities to pay writers for new media, a 'central issue in the dispute'
I am currently compiling a Best of 2007 for advertising and likeminded things, stay tuned. Merry Happy Holidays.

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