Monday, September 22, 2008

let them design

This trend caught my attention with the 1800 Tequila "Essential Artists" campaign. Now I'm watching it continue with Mountain Dew.

1800 Tequila is launching the second part of their campaign with a "Design your bottle" campaign; the winner will be featured in the 2009 campaign.

Not only does this highlight the artist in all of us, it lets us "in" a brand's world, letting us feel a part of the advertising, thus making us more receptive to it in general. I would say that campaigns like this raise consumer morale for the industry as a whole. With that in mind, we should be promoting these more. :)

Plan on.

2 comments:

windo said...

i dig the Dew Green Label Art work. had the chance to meet one of the designers, Jeff Staple from the 1st run of bottles last year. he was pretty stoked on the collaboration between big brand like Dew and the emerging artists. coke is now also doing the same artists/designer-styled bottles as well. one of my QSR clients was considering creating artist-designed cups at their restaurants. i wonder when this trend will die out or will it get even bigger?

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