Sunday, February 1, 2009

stay forever young

I really like Pepsi's "every generation" spot that played during the SuperBowl. I think it puts them in the same playing field that Coke has dominated for so long but has lost...I'm sorry but their spots did nothing for me. CGI does not = ROI in branding.

For those who missed it, here's just one of Pepsi's smart moves:

I forecast that Pepsi gains big ground in the soft-drink category in 2009. I can't remember the last time that we actually believed there was better advertising then Coco-Cola. Because just like Pepsi says, "every generation refreshes the world."

I think Pepsi's refreshing the category. Go branding.

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