Monday, June 8, 2009

plannerly advice

My director and I went to launch a month ago so I could pick his brain about things to improve upon. Here are some of his advice clips on being a planner:
  • The job of the planner is to be the most confident person in the room. If you think about it, we're the ones who actually make sense of why we're doing what we're doing, why we're talking to a particular target audience, why we're using this particular strategy, why this strategy works, etc. Knowing that all of the parts make sense should allow us to speak with confidence. :)
  • With this confidence, planners set in place the backbone of an idea. Again, we're there to answer the 'why'? We need to sound like we're in control.
At times when I'm struggling for a new angle or maybe the day-to-day has caught up with me and my life feels like Groundhog's Day, I turn the planning discipline on myself. Where am I? Where do I want to be? How do I get there?

Ok. Go!


mikej said...

I will be quite interested to see the response on this one. Mainly because an american and an english planner are quite different. No doubt other markets will also be different again

English planners tend to have an understated confidence. Its not forward loud or pushy. Its more they work the dynamics of the room and the people. So the audience are in pull mode and he/she isnt in push

they are like a hot girl her throws you a couple of nice looks at a bar... but plays hard to get

I wonder if that style would work in the US..

comments from english planners in the US

erin said...

I did mean to make it sound like we do all of the talking here in the U.S. Sometimes the most important thing you can do as a planner is listen. I would agree that we sit with an understated confidence too but that when we do speak, we do it with the knowledge we have of all of the "parts" contained within a strategy.

I've definitely been thinking more about "pull mode" and love it!

want to hear more about how you think American vs. English planners are different... :)