Relevancy is Key

Conversations don't often start because one person wants to talk about something differently than the person they are with.

To start a conversation, as so many brands and companies want to do nowadays online in social media, you must be relevant to the conversation(s) that's already begun. Or if you wish to initiate one, realize that people socialize for the following reasons:

1. They want to discuss similar interests
2. They have important information to share
3. They are extremely generous and want to add value to another person's life. This can take the form of praise and compliments.

So when trying to engage and converse with fans in social media, think of the reason you are socializing what you are and question whether or not it is relevant to your current or potential conversation partner.