Wednesday, April 18, 2007

book advice

Junior planner/entry-level ~ things to think about when creating your portfolio:
  • entertain and inform: don't make it a chore to read
  • focus in on what's really important to planning
  • bring the tools you use to life
  • focus on one insight that really led the creative
  • the creative should not overpower: choose one piece that represents work best
  • don't explain everything, it should be a conversation piece
  • have a trackable thinking process
  • don't talk too much

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