book advice

Junior planner/entry-level ~ things to think about when creating your portfolio:

• entertain and inform: don't make it a chore to read
• focus in on what's really important to planning
• bring the tools you use to life
• focus on one insight that really led the creative
• the creative should not overpower: choose one piece that represents work best
• don't explain everything, it should be a conversation piece
• have a trackable thinking process
• don't talk too much