Wednesday, April 18, 2007

new face of advertising

"Monk-e-mail" campaign for poised as one of the most successful viral campaigns. The campaign successfully tapped into the collective conscious of working Americans and has created a memorable experience for consumers. Innovative ways to tie consumers to the brand is the new face of advertising.

Betsy Brown, soon-to-be new manager of c-k, taps younger staff because it's no longer old media winning in the new market: "it's not a formula anymore."

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