planners who play together, stay together

Take time to play.

"It's crucial to our mental creativity, health and happiness. Play lifts stress from us. It refreshes us and recharges us. It restores our optimism. It changes our perspective, stimulating creativity. It renews our ability to accomplish the work of the world.

And it may be that playfulness is a force woven through our search for mates. Certainly, playful people are the most fun to be around. But the ability to play may be a strong and appealing signal of something more.

Like art, play is that quintessential experience that is almost impossible to define--because it encompasses infinite variability--but which we all recognize when we see, or experience." Psychology Today

I like that. I think that's what we should aim to achieve when planning brand interactions. If a brand can play well with a consumer then loyalty and love is a given.

Think play. Do play. Be play.