new media, baby boomers and design

Ok, no lies, but one year ago I wrote down some trends I thought were interesting and cool:

• non-traditional media
• a focus on baby boomers in advertising/messaging
• more emphasis on the experience of design
• more brands taken through to the consumer level via customer-service

And what do we see happening NOW?

• New media: postcard flyers, cellphone texts, craigslist, etc.
• Cadillac's new campaign targeting the second wind the BB generation experiences
• Agencies like Anomaly, understanding a brand experience holistically through design.
• customer-service is the tortoise....looking forward to upcoming enhancements HERE.

and one more trend that is developing: latino marketing. I love this quote from the Director of MarComm at the Hartman Group: "Anyone can sell product - people are looking for an authentic shopping experience." (think design again, yeah!!!)