Wal-Mart as a neighborhood market?

WTF? I saw one of these yesterday in Dallas' Uptown area. Wikipedia had more:

• Launched in 1998, these "Neighborhood Markets" are a quarter the size of a Supercenter and are meant to woo shoppers in search of a quainter Wal-Mart experience. There are currently 118 of these nationwide.
  

I think this is a bunch of bologna. It's just a way for "what's wrong with America" to weezel its way into the shop local trend that is sweeping America. Ok, smart business plan WallyWorld but...I am still not buying it.