And did you know?: Borders will accept returned magazines. Yes, really. "So, I can go home and read this magazine and then return it when I'm done?" The sales associate confirmed it was possible if the magazine was in the exact same condition that I bought it in. At home, after flipping through the magazine, I found it hard to fully enjoy the content because the "possibility to return" was looming over my head. I could get my money back! This magazine could be free! But the convenience factor chimed in: returning it takes time. Yeah, but you could get your money back!
Now, if Borders did the same type of branding spots as Sony did there would be no question. The product would be worth my money and even if it mal-functioned, and I had to inconvenience myself to return it, I wouldn't mind. Any interaction with such an awesome brand would be enjoyed. Over at Only Dead Fish, watch the teaser first and then enjoy Sony's latest addition to the Like.No.Other branding campaign.
And taking the idea of like no other into the plannersphere is Planning for Good (the link will take you to their Facebook page). The latest news from them is a listing of all the new PFG City Groups, Leaders & Participants:
- 31 city groups globally:
3 groups in Asia/Oceania
21 groups in North America
7 groups in Europe