Friday, February 8, 2008

advertising High School

"Making young people see the relevance of advertising to their lives will be an important part of that goal." - says Ron Berger, CEO of RSCG Worldwide

Sounds like Ron has been smoking the "advertising is crack" pipe a little too long. Ya?
Read more at Ad Age about the High School for Innovation in Advertising and Media

In my personal experience of being a junior planner, real life experience and a diversity of dedicated studies/hobbies makes or breaks your career, not a major in advertising. I found the fact that I had said major to be debilitating when it came to presenting my resume. A focus in advertising seems to be as bland as a major in Business. Whoopdeedoo.

I'm not going to spend too long developing how I feel and why I feel the way I do about this high school concept; except to say that I think it's a bad idea. Unless of course the school is extremely well thought out and has teachers from all walks of life who understand the connections between business, cultural relevance and consumer behavior equally.

Amen to education. Say what? to this idea.


andy said...

ugh.. I totally agree. it's bad enough we have brutally dated ad programs at universities. the whole curriculum of advertising, marketing, and new media/media arts needs to be re-thought and merged.

Rob Mortimer said...