Modernista's new website

"You are viewing Modernista! through the eyes of the web" is how the agency has positioned its new digital self. Pretty cool.

From an Adage article on the change:

"The thing about the web these days is there's all these great tools out there, you're just not going to be able to come up with a better way to share photos than Flickr or a better way to build community than Facebook," so it's wise to tap into what's already out there rather than build from scratch, said David-Michel Davies, executive director of the Webby Awards, which each year honors excellence on the Internet.

And Gareth's post about it received good feedback as well. "Ballsy" is the word on everyone's lips. It takes some, in addition to a push-the-envelope spirit and some planning thinking. It's perfect for this day in which Google is the #1 brand without advertising and Wired touts "free" is the new bling.

Modernista! has given the control to the user (awesome) and is using elements already in existence in a new way (fabulous). To quote their Facebook page: "Modernista! is making the web a little cuter." :)