Got this from Think Tank Treasury (great planner thinking). If you're not sure what an insight is or how you can go about finding one, look this through.
Slide 21: "You shouldn't be afraid to reframe the problem."
Slide 58: "Insights help uncover and reframe the true nature of the problem."
Presentation by Matthew Milan of Critical Mass (site in beta).
2 comments:
Im a massive fan of validity vs inquiry.... very well written
Slide 51 = The Truth
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