go to www.thisad.com

In the age of information, it seems we always want to communicate as much as we can. The client wants to get their message, contact information, website, and any other support points ALL in one ad ALL the time. I think it's silly to clutter a space with all of this information at once and believe it doesn't make any sense message-wise. If a consumer sees a billboard (or a bus ad), think about where they are: in their car. They're NOT going to be able to check out your website and most likely won't remember it when they do get to a computer, even if they repeat it 3x in their head (I've tried it, it doesn't work). Instead, a website might work better in a text message or in a TV commercial; a lot of people are combining laptop time with TV watching these days: This makes more sense.

Anyway, I don't have the answer yet. My podmate said it's a problem of media saturation which I'd agree with to an extent. It's also a problem of one-sided communication. We think that just because we give people information they'll use it or know what to do with it. WRONG! We need to do a bit more work these days and come up with ways in which we can help/remind people to use this information.

I hear a new Google app in the making...only if they read this post. :p

more to come...