Monday, September 15, 2008

look what we've done

If you're in advertising, see this movie: America the Beautiful. With all of the Planning for Good and brand utility that gets furthered by smart agencies every day, let's not forget where our industry has come from and what the social ramifications are; the ones we must address and tackle before we can get consumers to really believe (buy into) our newly "good-hearted" and honest attempts at reflecting society rather than shaping it (no pun intended).