Monday, January 19, 2009

this makes me happy

because "Life's for sharing"



The fact that they used dance to reach people, in addition to the popularity of Dancing with the Stars and So You Think You Can Dance, (and isn't there another one premiering soon?) - I'm wondering what's with the trend of dancing? I know it's been around forever (Fred & Ginger), but is there something bigger going on?

4 comments:

eric mixon said...

ever see the one by Improv at Grand Central Station: http://www.youtube.com/watch?v=6LaVVEp3TyE

erin said...

yes! I love this kind of stuff, but I always wonder: does the brand responsible get the credit it deserves?

eric m said...

most of these occurrences are a form of disruption—not negative or anything—but this one is the first i've seen branded or for an actual company. of course people present during the actual "performance" do not see any brand association as you know but the replay and posting of it w/ the T-Mobile brand tag at the end offers some cred. so some now know that T-Mobile put it on but others may never know.

windo said...

more dancing. made my eyes smile :) http://www.youtube.com/watch?v=JYPn1BrTNCE