Tuesday, July 21, 2009

keeping things honest

I got a compliment the other day from a colleague:

"Thanks for keeping us honest."

It's hard sometimes to make the time to actually look at all the information we have to position a brand, identify a target, and set true objectives. But it's always easy to make decisions if the information you have is insightful.

Find the insights planners, they are out there.

No comments: