Wednesday, April 18, 2007

Anomaly - Enviga

cool packaging AGAIN - and it tastes pretty good.

ink from ABCnews:
  • Enviga gets its calorie-burning power from the combination of caffeine and EGCG, an antioxidant naturally found in green tea.
  • It would be great if the product was inspirational, but it's not a weight loss product.
The product wants to inspire you. Isn't that nice? I think so.

Check out more from the agency responsible for this awesome product - Anomaly. They are doing some incredible things with products/services.
  • Instead of just ad campaigns, Anomaly is selling an all-in-one package of services for advertising, product design, strategic consulting, and technology licensing.
  • Forget lines (above and below). To truly move forward, models will have to be torn down and rebuilt.
  • The agency is "executionally agnostic" and is very conscientious of hjow the visual language plays into it. Creative and media are inseparable. (think design)
  • Traditional solutions are becoming less and less effective.

No comments: