Friday, April 27, 2007

find your voice

Think of it as building YOUR BRAND. What are your thoughts? What are you interested in? What image do you want to have? Do you have a mission?

At this junior stage, I encourage you to establish who you are (like in a relationship) before launching headfirst into an agency that might not be right for you. The environment and experience of an agency plays a key role in the work that will be produced. If you don't fit then most likely the work you create will suffer from a lack of synergy.

Think of the agency as a product and you are the consumer. You want the right product for you. You'd rather not waste time with a product that doesn't have all the features you think you need. Same thing with an agency: what are you looking for? Remember you need to be able to play.

But (isn't there always a but) we can't be picky at this stage....we are looking for that "in" and when it presents itself, we can't hesitate. Build your brand, look for the agency that loves it: if you build it, they will come.

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