find your voice

Think of it as building YOUR BRAND. What are your thoughts? What are you interested in? What image do you want to have? Do you have a mission?

At this junior stage, I encourage you to establish who you are (like in a relationship) before launching headfirst into an agency that might not be right for you. The environment and experience of an agency plays a key role in the work that will be produced. If you don't fit then most likely the work you create will suffer from a lack of synergy.

Think of the agency as a product and you are the consumer. You want the right product for you. You'd rather not waste time with a product that doesn't have all the features you think you need. Same thing with an agency: what are you looking for? Remember you need to be able to play.

But (isn't there always a but) we can't be picky at this stage....we are looking for that "in" and when it presents itself, we can't hesitate. Build your brand, look for the agency that loves it: if you build it, they will come.