This question was answered by Mark Hancock, Planning Director of Proximity in London.
Why do you think so many planners have started to blog? Is blogging helpful in any way for a planner?
- Blogging has been a godsend for many planners because it means you can test out original thinking and collaborate with like minds from other disciplines before applying it to a clients business. It also means that you have to synthesize and condense your thinking initially, then express complexity in an interesting way - which is the essence of great planning.
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