Our topic 2 weeks ago started out as “happiness,” and as we do each week, interns found a number of articles relative to campaigns talking about the emotional appeal of happiness in 2009. What turned up was an article that mentioned the evolution from the experience economy to an economy of meaning – a very interesting idea! So we’re writing about it this week in MYT 36.
It’s interesting to note that the two examples we mention this week are from the auto industry. Looking to revive the category, brands such as Ford, Mini, and Toyota (see the Prius’ page on Facebook for their “Random Acts) are focusing in the positive, the good, and the optimistic.
Also, for further support, is a research paper from the 4A’s published earlier this month on the subject of emotional vs. rational in advertising
As always, have a creative week!
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2 comments:
It was very interesting for me to read this article. Thanx for it. I like such topics and anything connected to this matter. I would like to read a bit more on that blog soon.
From the original author of the link to "Economy of Meaning" in this article:
I've now started writing about The Economy of Meaning extensively on http://safaalai.com. The experience economy is actually a stepping stone in concept to the Economy of Meaning. In effect, experience is one way meaning is either communicated.
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